Oldham’s Heritage, Libraries and Arts (HLA) service has engaged Koios to manage its Google Ad Grant and provide essential analytics support to help expand their reach.
The HLA service combines an art gallery, theatre workshop, libraries and local archives in Oldham’s new Cultural Quarter.
This agreement was brokered by Koios’ international sales partner Digital Content Associates Ltd (DCA).
The Koios subscription will empower HLA to exercise the full potential of Google’s free advertising program by primarily exposing its website to online searches, driving traffic and engagement.
“Having completed a successful pilot project with Koios in 2022, we are very pleased to engage their team to promote our exciting new Heritage Library and Arts service. Oldham HLA wants to connect people to high-quality information and creative experiences. We have seen how Koios’ digital campaigns with the Google Ad Grant improved our library’s reach and impact and we are looking forward to taking advantage of the opportunity to promote our broader cultural offer.”
Vickie Varley, Digital Offer Lead for Oldham HLA
HLA offers a rich array of resources, events and activities that people search for but often don’t find online. Koios makes these resources visible, and reintroduces people to their own public library.
In 2022, Koios successfully applied for Oldham’s Google Ad Grant via a community library and started running a pilot ads program for Oldham Library, including major campaigns for YouTube and the library’s online catalog. These Koios-led campaigns boosted monthly visits to the library website by over 40% plus an 86% increase in visitors to the library’s YouTube channel.
‘We are grateful to Oldham Libraries for showing that a UK library can successfully apply for and secure a Google Ad Grant via associated non-profit bodies. Our experience with Oldham Library showed the HLA how we can increase, significantly, visits to their online resources and programming. When the public is more aware of what libraries do, it is more likely to support libraries.’
Peter Velikonja, Head of Research at Koios
‘For HLA to thrive, people need to be aware of the depth and range of their excellent services. Google is where we start searching for the things we want, so it makes sense to put HLA there. A Google Ad Grant is a great way for Oldham HLA to reach and attract a broad demographic. We are confident we can create a real success story here, and that Oldham’s initiative will become a model for other UK library systems.’
Barney Allan of Koios’ UK agent DCA
