- Successfully applied and won an Ad Grant via a community library
- Brought over 40% more visitors to the library website each month
- Exposed the library catalog to Google searches
- 86% increase in visitors to the library’s YouTube channel
In January 2021, DCA and Koios approached Oldham libraries with an offer of a free pilot, to explore the potential of setting up a Google Ad Grant campaign for a UK library. Working with Delph Community Association, one of Oldham’s community-run branches, we were able to successfully apply for and secure an Ad Grant.
Koios started running a Google Ads program for Oldham Library in July 2021, with major campaigns for YouTube and the library’s online catalog. A view of January 2022 shows a healthy account, which attracted over over 8,000 new visitors in 30 days, an in-kind value from Google of $9,942 (of $10,000 available monthly). Most of these new visitors were brought to the library’s online catalog, a resource which is normally invisible to regular online searches.
Bringing in New People
Koios’ deployment of the Google Ad Grant brought 6,000 new visitors to Oldham Library’s website in the space of one month. Koios also used the Ad Grant to promote the library’s YouTube channel, which was extremely successful. The campaign started in July, 2021, and volume increased dramatically, with January 2022 impressions (number of views for the library’s YouTube ad) up 500%.
Online search is open to anyone with access to a smartphone or computer, so the people Koios bring to the library represent a broad range of communities. Demographics show a tilt toward younger people – for which YouTube clicks can take responsibility.
Most of the people who were brought to Oldham Library’s website through this pilot were those who would not usually think of their library or know what resources it has. Through Koios, the library was able to reach a new, younger and more diverse group of users and let them know that they have what they were looking for.
Proof of Concept
The library’s Koios-managed account generated thousands of clicks on ads, introducing new visitors to the library and its resources.
Libraries have hundreds of thousands of individual resources that people searching online are interested in – if they can find them. Koios makes those resources visible, and reintroduces people to their own public library.
‘We are grateful to Oldham Libraries for participating in this pilot, which showed that a UK library can successfully apply for and secure an Ad Grant via associated non-profit bodies. Koios were able to help make the Ad Grant work grant work very effectively – spending nearly the full $10,000 per month that Google allocates to grantees. Our experience with Oldham proved that working with Koios can create a significant increase in discovery and visibility of library resources and programming. This in turn should help drive usage and so protect library budgets and jobs.’Peter Velikonja of Koios
‘For libraries to survive and thrive, people have to be made aware that they exist. We wanted to show that a Google Ad Grant is a great way to reach beyond the library’s existing patron base to attract a younger, more diverse demographic. Google is where we start searching for the things we want, so it makes sense to put the library there. And we showed we can do that.’Barney Allan of DCA London
With Koios free 60-day trial, we’ll set up and manage your Ad Grant for the trial period — and the Ad Grant is yours to keep should you decide to manage it on your own.
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