News & Cases

What’s your website really for?

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An example of a library website’s Google Analytics doughnut, showing where their visitors are coming from.

At DCA, we have a thing for libraries; we love public libraries and we want them to succeed. But when it comes to library websites, well our besottedness enters the realm of a disorder: We’re obsessed, we can’t lie. 

So to feed our beast we’re doing some work designed to grow our collective knowledge and understanding of how library websites are perceived, designed, and used. 

This is not about website design, we don’t care to debate button placements or colourways. But we do want to know stuff like: What’s your website for? And how successful is it in achieving your goals? What is the right ratio of service population to website visits? What represents a good library website ROI? And what’s more important, your building or your website?

We know something about this already from the clients and customers we work with, and some of that (eg what Koios knows) is pretty darned interesting.  But we want to know more, understand better, and then we’ll share.

So please look out for our library website survey (with prizes) and webinar in the coming weeks. 

It’s going to be a fun summer!

Barney
DCA Director

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