For immediate Release
London, UK – October 1, 2021 – As part of its global representation agreement with the Financial Times, UK public library vendor Digital Content Associates Ltd (DCA) announced today that it is offering ft.com subscriptions to US public libraries. The offer includes full standard access to ft.com, including dynamic updates and an archive of 1.4m articles. DCA currently serves public libraries in the UK and EMEA with digital content and services designed to engage users and improve performance.
Barney Allan, DCA’s founder, said: “We like to offer public libraries premium content and the Financial Times sets the standard for that. FT.com is a wonderful resource that offers much more than just a business newspaper, providing balanced news reporting and analysis and fabulous arts, lifestyle and culture content.”
DCA is working with New York-based search specialists Koios.co to identify potential clients for FT.com. Koios CEO Peter Velikonja said: “We’ve partnered with DCA in the UK and international markets for several years and our companies are aligned on both business mission and values. We share an interest in public libraries and want to see them do better in today’s noisy environment. This is an exciting project that we are delighted to be part of.”
Allan added “It’s great to see a top publisher like the Financial Times offering their super-premium content via the library channel. Since 1888 the FT has been the go-to news source for leaders and professionals, now it will be available to empower students, small business owners and general readers. It’s an exciting moment for both publishers and libraries and we hope that more content providers will follow the FT’s lead in exposing their premium content to this new audience.”
DCA represents some leading library vendors in international markets, including Niche Academy, Infobase, and Medici.tv. DCA aims to help public libraries to become more successful by offering compelling content, effective online learning, and powerful marketing tools. DCA’s mission is to help libraries grow usage, attract new cardholders, and protect budgets and jobs.
Koios promotes libraries by bringing search traffic to their websites and online resources. Using Google’s Ad Grants for Non-profits program, Koios helps libraries reach outside their existing patron base to bring in new people — people searching online with Google.
DCA: Ellen Eke, Marketing Executive firstname.lastname@example.org
Koios: Bill Mott, Director of Sales email@example.com