FT.com is bringing the Financial Times to public libraries for the first time. Watch our short video guide below for an introduction to the FT’s premium content. Please get in touch for prices and trials.
For immediate Release
London, UK – October 1, 2021 – As part of its global representation agreement with the Financial Times, UK public library vendor Digital Content Associates Ltd (DCA) announced today that it is offering ft.com subscriptions to US public libraries. The offer includes full standard access to ft.com, including dynamic updates and an archive of 1.4m articles. DCA currently serves public libraries in the UK and EMEA with digital content and services designed to engage users and improve performance.
Barney Allan, DCA’s founder, said: “We like to offer public libraries premium content and the Financial Times sets the standard for that. FT.com is a wonderful resource that offers much more than just a business newspaper, providing balanced news reporting and analysis and fabulous arts, lifestyle and culture content.”
DCA is working with New York-based search specialists Koios.co to identify potential clients for FT.com. Koios CEO Peter Velikonja said: “We’ve partnered with DCA in the UK and international markets for several years and our companies are aligned on both business mission and values. We share an interest in public libraries and want to see them do better in today’s noisy environment. This is an exciting project that we are delighted to be part of.”
Allan added “It’s great to see a top publisher like the Financial Times offering their super-premium content via the library channel. Since 1888 the FT has been the go-to news source for leaders and professionals, now it will be available to empower students, small business owners and general readers. It’s an exciting moment for both publishers and libraries and we hope that more content providers will follow the FT’s lead in exposing their premium content to this new audience.”
DCA represents some leading library vendors in international markets, including Niche Academy, Infobase, and Medici.tv. DCA aims to help public libraries to become more successful by offering compelling content, effective online learning, and powerful marketing tools. DCA’s mission is to help libraries grow usage, attract new cardholders, and protect budgets and jobs.
Koios promotes libraries by bringing search traffic to their websites and online resources. Using Google’s Ad Grants for Non-profits program, Koios helps libraries reach outside their existing patron base to bring in new people — people searching online with Google.
DCA: Ellen Eke, Marketing Executive email@example.com
Koios: Bill Mott, Director of Sales firstname.lastname@example.org
DCA is a London-based library supply agency providing public libraries with digital services and content. We’ve been working with libraries in various formats and sectors for many years.
Experience has shown that the use of public libraries’ online resources is typically very low. There are three main reasons for this:
- Most people are unaware that these resources exist
- UK library websites are generally poorly designed and hard to use
- Much of the content in libraries is of mixed quality or on a restricted usage models
We like libraries and want them to do better online so we’ve made it our mission to provide solutions to the challenges that they face; we want to help them improve discoverability and usage and we aim to offer libraries the kind of premium content that people like to look at so they can improve discoverability and usage. That’s why we approached the FT in early 2019 to ask them to consider working with us to create an offer to public libraries.
Three years later, after some false starts, near misses, and the odd breakthrough, including a successful market research survey and focus group meetings, we signed an agreement to represent FT.com to public library systems worldwide. But why would a newsmedia heavyweight such as ft.com agree to work with such a small outfit as DCA? Because we asked, which was important, and they listened, which was even more so. Maybe because DCA has such a strong commitment to this Cinderella sector that we were able to persuade FT management that public libraries were worthy of the opportunity to subscribe. We also had the experience to help explore access and pricing models to get the right mix for all concerned.
Why is FT.com going to be in demand for public libraries? Because it offers so much authoritative, high quality content, from key financial data and business news to engaging comment and opinion. Offering access to FT.com’s huge trove of premium content in public libraries will support students, aid small businesses, and engage the general reader. After all, FT.com’s performance as a digital player to date has been somewhat heroic: since 2009 it has gone from zero to over one million digital subscribers. Today FT.com is one of the world’s most successful and respected online business publishers, serving around 27 million unique readers every month across consumer, institutional, and professional sectors. FT.com has also won a new audience of general readers who appreciate unbiased reporting, outstanding writing and premium lifestyle, arts and culture coverage.
The FT wants to broaden its audience by attracting readers from more diverse groups and empowering students, small business owners and entrepreneurs with trusted opinion and data. In particular, the FT is keen to enable and encourage young people to learn more about the key events and trends in business and finance that shape our world. Meanwhile, public libraries are looking for content that supports a diverse range of users, drives usage and attracts new cardholders.
Public libraries are worth supporting and the FT is a brilliant publisher. So public libraries and FT.com are a great fit. So it’s a no brainer for us to put the two together, and we’re proud to be the only organisation bridging this gap.
We hope that DCA’s partnership with FT.com serves as inspiration to other publishers looking to diversify and expand their audience and to ensure that everyone can have access to great content.
When the world’s leading tea training provider, UKTA, decided to launch online course options they approached DCA for recommendations and advice. The Academy now hosts 15 courses as well as regular events using both webinars and an LMS platform. DCA customised the platform for the academy, worked with them on a new design for their website and project-managed the development of courses for the new digital environment. Our work resulted in a new revenue stream for UKTA for 2020 and beyond, bringing them new students from across the world.
“DCA’s support on building and marketing our online course programme has been invaluable.”
Jane Pettigrew, Director of Studies, UKTA
DCA’s free month’s promotion to Medici.tv received a fabulous response from the UK library community. Over 30 library authorities representing hundreds of libraries nationwide joined the Medici family to serve over 8.5 million UK citizens with premium classical music,dance and opera video on demand. Leading libraries such as Edinburgh are seeing strong usage of Medici outstanding video catalogue and live events.